Transformational Learning
The Clinical & Systems Transformation (C.S.T.) is a joint initiative project designed to improve the safety, quality and consistency of patient care across Vancouver Coastal Health (VCH), the Provincial Health Services Authority (PHSA) and Providence Health Care (PHC). The project’s clinical goals are to improve safety, reduce unnecessary work, increase consistency, provide more accurate information, and improve information system reliability and sustainability.
In order to effectively implement an electric health recording system and standardise clinical processes, C.S.T. ( Clinical + Systems Transformation) needed a sub-brand identity for their learning team and peripheral learning materials for stakeholder use (such as user journey maps)
A team of 3 Representing the Emily Carr University Health Design Lab;
Caylee Raber - Director
Sisi Zhou - Designer
Myself - Designer
Utilised human-centered design research such as multiple co-creation workshops to obtain and understand tacit knowledge of the client and target user needs.
Deliverables
CST Icon sheet
CST Transformational Learning logo
When designing the logo, we sought to create a new, fresh identity for the CST Transformational Learning team, while also retaining ties to the larger CST brand. At the same time, we also considered the key brand values that were proposed by participants in the Branding Workshop. These included: supportive, adaptable, comprehensive, proactive, and efficient.
See More in Process Book
CST Transformational Learning Microsoft office Word and PowerPoint templates
User Journey Map
Research
Our primary research involved two co-creation workshops and a telephone focus group.
The first co-creation session focused on identifying the core values and aesthetics that best represent the Transformational Learning team. The results from the workshop were later used to develop the team’s brand identity.
The second workshop was aimed at better understanding the learning journeys of the nine CST target user groups, and included participants from both CST and its affiliated advisory group.
Lastly, we conducted a condensed version of the learning journey workshop over the phone with another group of CST affiliates, as a means of supplementing our data. These results greatly informed the design of the user journey brochures.
Blended User Journey Map
User journey mapping research
Participants adopted the personas of different users in order to better understand the needs and concerns of those users.
branding co-creation
Participants identified important brand values and matched them with visual imagery. Participants also sorted through different icons to identify which ones best represent the various users and learning modalities.