Aunt
Jemima
Rebrand
Ethical analysis and rebrand of traditional brand.
Project Description
This project required me to choose an existing product, one that is commonly used in society, within a household preferably.
The product should also exhibit some reason to be redesigned (whether it be poorly designed, inappropriately designed or over packaged)
The resulting design should solve the preexisting issues of the current design by implementing information gathered through research of the primary users and scenarios the product would be used in.
Project Criteria
Choose a suitable product to be redesigned.
Analyse the current design and do research into the primary
user and scenario the product would be used in.
